Luxe Activewear—also known as LAW—was founded by Jasmine and Kristie, two women with very different lifestyles: Jasmine is always on the go, juggling errands and everyday life, while Kristie is the dedicated gym lover who thrives on a challenging workout. Despite our different routines, we both struggled to find activewear that offered the perfect blend of fashion, comfort, and affordability.

That search led us to create Luxe Activewear. Our pieces are designed for real women with real lives—whether you’re rushing out the door for a busy day or powering through a heavy session at the gym. LAW was built on the belief that stylish, high-quality activewear should be accessible, inclusive of all body sizes, and made to help every woman feel confident.

Founded in Texas and launched on October 16, 2025, Luxe Activewear brings together everything we were missing: comfort, style, function, and affordability—all in one place.

Because we believe you feel your best when you look your best. And with Luxe Activewear, you never have to choose between comfort and style—you can have both.